Market Profile / Press Readership

With one insertion in a weekday Grand Rapids Press, your business will reach 250,020 adults in Kent and Ottawa counties. Over four Sundays you can reach 81 percent of the market – more than 498,480 adults.

The more you advertise your message, the more adults you will reach. In today’s “thin market” the percentage of adults who are in the market for your product or service, at any given time, is less than 10 percent. These adults are constantly in flux; in and out of the market for specific goods. It takes consistency to reach these adults and keep your business top of mind when they do decide to make a purchase.

SOURCE: SCARBOROUGH REPORT GRAND RAPIDS 2004 KENT & OTTAWA COUNTIES